Theory of a Human Ecology of Communication: empirical evidence of the Internet consumption ecosystem in Ecuador

摘要

Since 2010 we have been analyzing Internet consumptionindicators in Ecuador, characterized by the rapid growth inrelation to nearby countries. This phenomenon, that transcendsthe statistical explanation, has been conducted in more than tenresearch reports published by the Research Center ofCommunication and Public Opinion (CICOP) of the Faculty ofCommunication at the Universidad de Los Hemisferios, wholeads in the country the World Internet Project -WIP- project.This "transgression" suggests an interdisciplinary explanation,according to the complexity of human social ecosystem, tounderstand "how" it is possible to discern political andeconomic different and specific behaviors in socialcommunication, according to sociodemographiccharacteristics, in a society like Ecuador, where the classicparadigms of communication theory breaks. In this sense wepresent the theoretical proposal entitled "Human Ecology ofCommunication" from the Internet consumption researchconducted during the years 2010-2014 in Ecuador.